Murray, Winninger to provide first-of-its-kind consulting in medical, performance, coaching & well-being

The PICTOR Group will launch its High-Performance Project in 2024, providing institutions and teams with ground-breaking consulting, planning and education in medical, performance, coaching and well-being areas, Founder and CEO Cary Groth announced this week.

The work will be directed by long-time college and professional sports performance leaders Teena Murray and Lindsay Winninger. The pair will bring unparalleled experience and expertise from professional, Olympic and college athletics to advance integrated strategles for competitive success.

The PICTOR Group High-Performance Project will provide medical and performance reviews to athletic departments and teams, education and mentoring to high-performance and coaching staffs, return-to-play process and protocol review, assistance with integrating technologies and creating data-informed processes, facility, equipment and resource evaluation and planning and support for innovation and research initiatives.

Murray brings nearly 30 years of experience in advancing a modern, integrated interdisciplinary approach to player development, health and performance in the NBA, NHL, NCAA, USA Hockey and several international sports organizations. She spent 14 years as the Director of Performance at the University of Louisville, co-creating an NCAA-leading health and performance program supporting 21 different teams and over 500 student-athletes. She helped launch and teach in Louisville’s master’s degree program in strength and conditioning. Murray also served four years as the Vice President for Health and Performance for the NBA’s Sacramento Kings and one year as Senior Vice President of Integrated Performance for the NHL’s Pittsburgh Penguins, implementing data-forward and transformative high-performance programs focused on elevating player experience and care as well as team success.

“I am thrilled to be joining an esteemed group like The PICTOR Group and to be adding a new dimension and area of expertise to their already extensive portfolio,” Murray said. “I look forward to working with institutions to provide guidance and strategic support around the integration of medical, performance, coaching and well-being, leveraging data to better inform decisions about student-athlete care and team performance.”

Winninger has been a practicing physical therapist for over 15 years, specializing in sports medicine and orthopedic injuries. She has worked in elite sport since 2012, treating and returning athletes from injury in the NFL, NHL, MLB, PGA, WTA, MLS, Premier League, U.S. Ski and Snowboard Association, Chinese Basketball Association, NCAA and numerous Olympic sports, including working as a physical therapist at the 2014 Winter Olympics in Sochi, Russia. She most recently completed four seasons with the Orlando Magic of the NBA, including the last three as Director of High Performance. In that role, Winninger oversaw the Magic’s performance staff, including the management of athletic training services, injury reduction and rehabilitation programming, strength and conditioning, sports science and technology integration, recovery, wellness and mental skills training and player nutrition.

“I am excited to join The PICTOR Group and bridge my experience in elite, professional and Olympic sports with the unique opportunities and challenges in the collegiate setting. I am thrilled to contribute to the launch of The High-Performance Project and to create solutions that will make a lasting impact for our clients,” Winninger said. “This is a pivotal time to gain a competitive edge in collegiate athletics. It’s an era where data-driven strategies, individualized athlete performance planning and approaches to player availability, injury rehab and winning are rapidly evolving.”

The PICTOR Group offers consulting services in Strategic Visioning and Planning, Program Assessments and Reviews, Sports Performance, Executive Search/Onboarding/Executive Coaching and Culture Assessments and Development. The PICTOR Group’s leadership team includes three former NCAA Division I Athletics Directors and a Division I Conference Commissioner. The PICTOR Group offers a unique blend of exceptional talent, expertise and experience and a team that is passionate for visionary and ethical leadership in intercollegiate athletics. To date, The PICTOR Group has successfully worked with over 100 clients in intercollegiate athletics.

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The PICTOR Group is an intercollegiate athletics consulting firm whose mission is to help intercollegiate athletics programs Rethink, Refocus and Recalibrate to achieve expanded opportunities and increased effectiveness.