The Company

The mission of The PICTOR Group is to assist intercollegiate athletics programs, athletic conferences and sports organizations Rethink, Refocus and Recalibrate. We are committed to helping our clients achieve their goals with a customized and values-based approach and methodology. We work closely with our clients to provide them with in-depth knowledge of industry trends and best practices.

The Team

Cary Groth

Cary Groth | Principal

Cary Groth brings over 32 years of intercollegiate athletics leadership experience at the NCAA Division 1 FBS level to The PICTOR Group. She is one of only three women that has served in the role of Director of Athletics at two FBS institutions: Northern Illinois University (1994-2004) and the University of Nevada (2004-2013). Prior to her time as a Director of Athletics, she served as a collegiate tennis coach and held various senior level athletics management positions. She has a proven track record of leading programs to competitive and academic success in addition to increasing program revenue in nearly every category.

Both NIU and the University of Nevada earned more conference championships in all sports under Cary’s leadership and both institutions reached rankings of top 10 in the national football polls. Cary is credited for one of the best college football turnarounds in NCAA history at NIU.

As Athletics Director, Cary’s programs have been nationally recognized for their commitment to equity and diversity. In 2002, Cary served as one of five Athletics Directors on President Bush’s Department of Education's Commission on Opportunity in Athletics that was charged to revisit longstanding and well-established Title IX enforcement guidelines.

At both NIU and Nevada, she oversaw the development and implementation of a successful comprehensive brand initiative which included a redefined or new athletics logo, apparel contract and licensing.

Cary was instrumental in working with donors to secure and complete over $40 million of facility construction and renovations at the University of Nevada and helped Nevada become 82 percent self-funded through increased existing and new revenue streams. The program's Graduation Success Rate for student-athletes increased in each of Cary’s nine years at Nevada, reaching 80 percent in 2013, and Wolf Pack teams turned in eight consecutive years of penalty-free academic performance in the NCAA's Academic Progress Rates report.

Cary has been commended for her success and expertise in many areas of collegiate athletics, higher education and community work. She was recognized as the National Association of Collegiate Women's Athletic Administrators Division 1A Administrator of the Year and the Women's Basketball Coaches' Association Administrator of the Year. Cary was inducted into the Northern Illinois University Hall of Fame as an athlete, coach and administrator and was a recipient of the NIU Distinguished Alumni Award. She has received numerous Community Awards over the years for her volunteer and leadership work.

She is an active board member of Truckee Meadows Community College Foundation Board and the International Women’s Forum. She presents at various local, regional and national conferences and organizations. Cary was a two-sport student-athlete at Northern Illinois University. She earned her bachelor’s degree in education and her master’s degree in education from Northern Illinois University. She was a high school teacher and administrator for three years before starting her career in collegiate athletics as the head women’s tennis coach at Northern Illinois.

Cary is a founding principal of The PICTOR Group.

Carolyn Schlie Femovich

Carolyn Schlie Femovich | Senior Partner

Carolyn Schlie Femovich is an accomplished leader and respected administrator in intercollegiate athletics. She has served in leadership positions for 40 years at both the campus and conference office levels. In April 2016, she joined The PICTOR Group as a Senior Partner.

Femovich was appointed Executive Director of the Patriot League in 1999 and provided executive leadership for the growth and development of the League until stepping down from the position in 2015. At the time of her appointment, she was one of two women to hold the top post of a combined men and women's conference at the NCAA Division I level. The League is respected for the successful integration of competitive Division I athletics programs into the mission of the institution while leading the country in graduation rates and academic achievement.

Throughout her tenure at the Patriot League, Femovich focused on key areas including the development of a comprehensive multimedia package, expansion of League membership, and improvement of League competitiveness. Emphasis was placed on programs that presented unique opportunities for the advancement of the League and positioning the League as a voice and leader on national affairs. During her time, the Patriot League Leadership Academy was initiated as a program designed to develop its scholar-athletes into world-class leaders and in 2013, an innovative and comprehensive digital network was launched to promote and publicize the League’s 24 sport programs.

Femovich has served in national leadership positions with the NCAA as chair of the Division I Championships/Competition Cabinet, on the NCAA Management Council and Division I Women’s Basketball Committee as well as on numerous regional and national committees. She served a two-year term as chair of the Division I Collegiate Commissioners’ Association (CCA) and was also chairperson of the Collegiate Women's Sports Awards Program where she continues to serve as a member of the executive committee. She has been a board member of the National Association of Collegiate Women Athletics Administrators (NACWAA) and also served as president of the Eastern College Athletic Conference (ECAC).

Prior to her appointment as Executive Director, Femovich served in leadership roles as Senior Associate Director, Interim Director of Athletics and Associate Director at the University of Pennsylvania from 1982 to 1999. She began her career in intercollegiate athletics in 1975 at Gettysburg College where she served as head coach of women's basketball and tennis, assistant professor and Coordinator of Women's Athletics.

Femovich is a graduate of Valparaiso University where she currently serves on the Board of Directors, and received a Master of Science degree from Indiana University. In 2015 she was inducted into the Valparaiso Athletics Hall of Fame and into the ECAC Hall of Fame in 2016. Femovich and her husband, Robert reside in Bethlehem, PA.

M Dianne Murphy

M Dianne Murphy | Senior Partner

Dr. M. Dianne Murphy presided over one of the most successful periods in Columbia University Athletics history during her 11-year tenure (2004-2015). She joined The Pictor Group as a senior partner in April 2016.

During the 2014-15 academic year, six Columbia coaches were named Ivy League Coach of the Year, the men and women’s squash programs finished with their best national finish in school history, the men’s tennis program finished the season ranked 14th in the country, advancing to their second straight NCAA Sweet 16, the baseball team won its third consecutive Ivy League title, and the Columbia Fencing team earned the program’s 14th NCAA Team Championship.

In December 2013, Columbia Athletics completed the largest fundraising effort in the history of the athletics program, The Columbia Campaign for Athletics: Achieving Excellence. During the Campaign, Columbia Athletics raised more than $100 Million in support of People, Places and Programs. Columbia dedicated The Campbell Sports Center in October 2012. The Campbell Sports Center, the lynchpin of the Campaign, is the first new building built for athletics at Columbia in more than 60 years.

A prominent and active administrator on the national collegiate athletics landscape, Murphy was named to the NCAA Division I Women’s Basketball Committee in February 2011. She also developed an elite leadership-training program for college women’s basketball coaches, The Center for Coaching Excellence, in conjunction with the Women’s Basketball Coaches Association (WBCA).

Columbia teams excelled during her tenure as Columbia won a total of 30 Ivy League titles in 11 different sports including baseball, men’s cross country, women’s cross country, men’s fencing, women’s fencing, men’s golf, women’s golf, women’s soccer, women’s indoor track and field, men’s tennis and women’s tennis.

Columbia teams won five Ivy League Championships in 2013-14 with men’s cross country, men’s fencing, men’s golf, men’s tennis and baseball each having record-setting years. Men’s cross country was ranked as high as eighth in the nation, while men’s fencing earned a No. 1 national ranking during the regular season. Women’s tennis earned its first-ever at-large bid to the NCAA Championships. Men’s tennis went undefeated in the Ivy League, ranked as high as 16th nationally, and advanced to the NCAA Sweet 16 for the first time in school history.

In 2012-13 men’s basketball had its most successful season in more than 40 years, winning 21 games, and advancing to the quarterfinals in the Postseason Tournament. Baseball won the Ivy League Championship and qualified for the NCAA Tournament for the second consecutive year.

In 2012-13 baseball won its second Ivy League title and won a game in the NCAA Division I Baseball Championships for the first time in school history. Women’s tennis won its first Ivy League title in school history and produced the school’s first-ever women’s tennis Ivy League Player of the Year.

Murphy began her athletics administrative career in 1987-88 as the assistant athletics director at Kentucky State University. From 1986 to 1988, she chaired the school’s Division of Health, Physical Education and Recreation, and served as an associate professor.

Prior to becoming an athletics administrator, Murphy coached basketball for 13 years. She was the head women’s basketball coach at Shorter College (1973-76), Florida State University (1976-79) and Eastern Kentucky University (1979-86).

Murphy was named the Women’s Basketball Coaches Association (WBCA) Administrator of the Year in 2004. She chaired the NCAA Division I Basketball Issues Committee from 2002 to 2004 and served as a member of the State Farm Wade Trophy Women’s Basketball Player of the Year Committee from 2003 to 2013. She also served on the NCAA Certification and Diversity Committee and the Board of Directors for the Women’s Collegiate Sports Awards, the organization that presents the Honda Award and the Honda-Broderick Cup.

She is active in several national organizations, including the National Association of Collegiate Women Athletics Administrators (NACWAA), the National Association of College Directors of Athletics (NACDA) and the WBCA. She was named NACWAA’s Division I (Football Championship Subdivision) National Administrator of the Year for 2008 and was selected NACWAA’s Division I AAA National Administrator of the Year for 2001. She served as NACWAA’s president during 2002-03. In 2004, NACDA honored her as the General Sports Turf West Athletics Director of the Year. The All-American Football Foundation has presented her with the Senior Sports Administrator Award and the General Robert R. Neyland Outstanding Athletics Director Award in 2007.

At Columbia, she helped initiate the University’s Sports Management master’s degree program and has served as a member of its faculty. Murphy holds a Ph.D. in administration and curriculum from Florida State (1980), and master’s (1973) and bachelor’s (1972) degrees from Tennessee Technological University. The Tennessee Tech Alumni Association honored her with its 2005 Distinguished Alumna Award. Florida State presented her with its "Grad Made Good" award at its 2005 Homecoming.

Sandy Hatfield Clubb

Sandy Hatfield Clubb | Senior Partner

Sandy Hatfield Clubb has more than 27 years of intercollegiate athletics leadership experience at the NCAA Division I level. Most recently, she served for 11 years as athletic director at Drake University, where she developed a culture of excellence with integrity. Sandy has cultivated a national reputation as a leading voice for a transformative model of Division I athletics that aligns athletic excellence with the academic mission of the university. She joined The Pictor Group as a senior partner in August 2017.

Over the course of a decade, Sandy led the creation and implementation of The Bulldog Way, the cornerstone of Drake University Athletics’ culture of excellence with integrity. She was elected to represent the Missouri Valley Conference on the NCAA Division I Council, serving as chair of the Strategic Vision and Planning Committee, and has presented to the NCAA Knight Commission in Washington, D.C., on the future of collegiate athletics. She was hired by the NASPA: National Association of Student Affairs Professionals to hold a one-day seminar for college athletics administrators across Mexico and South America on integration of athletics into the university mission.

Sandy is an experienced leadership educator, having taught courses and developed academic programming in leadership development at Drake University and Arizona State University. She has led professional development sessions for numerous major corporations and leadership institutes, incorporating lessons on achieving optimal performance and an interactive values assessment process.

Under her leadership, all 18 sports at Drake University held a team grade-point average of 3.0 or higher, with student-athletes’ academic marks often leading the conference. In the 2016-17 academic year, the Bulldogs earned 211 MVC academic honors. To exemplify the success of The Bulldog Way, the Women’s Basketball team went undefeated in conference play while logging 1,000 hours of community service and maintaining a 3.7 team GPA.

​During her tenure, the Drake Athletics department successfully raised more than $25 million for capital projects and operating costs, including the construction of an $8.5 million state-of-the-art basketball practice facility. She also cultivated and secured a major presenting sponsorship for the world-class Drake Relays track and field meet.

Hatfield Clubb was the first woman to serve as a NCAA Division I athletics director in the state of Iowa and one of only 31 women nationwide to hold the role. A longtime advocate for women in collegiate athletics, she served from 2011 to 2015 on the governing board of the National Association of Collegiate Women Athletics Administrators. In the local Des Moines community she served on the most prestigious boards of directors including the United Way of Central Iowa and the Community Foundation of Greater Des Moines.

Prior to moving to Drake University, Hatfield Clubb spent 16 years in various roles in athletics administration at Arizona State University. She earned a Bachelor of Business Administration and a Master of Education, Kinesiology, Health, and Sports Studies from the University of Texas at El Paso. She and her husband, Jeff, are the parents of two teenage children.